Online distribution is now the main focus of the marketing strategy of hotel groups.
Three Global Giants dominate the sector, marginalizing regional and national actors.
But the world of sales trust also other ways of attracting the clients : such as the social networks.
Hotel groups are now seeking to make their own voice.
source : http://hospitality-on.com/Reservation-en-ligne-la-bataille-des-geants-a-debute
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