Best Practices for those websites: Jumeirah luxury residences / marriott executives appartements/ Sanderson
- Strong layout (structure --> key)
- They propose the best service/ property for the good customer. They target a lot their market, amenities is choosen by the client
- You can have your own account
- Several languages for the website
- A lot of information about what is all around the property
- Easy access to book
- A lot of pictures, designed than text
mercredi 27 mars 2013
In class exercice 27th march 2013 - Cheval Résidences
Cheval Residence website is well designed, attractive, with nice quality of pictures, and colors. To help them highlight their property, and promote their services and amenities. They should improve the way of booking on their website.
- We should find news on the website (events, promotions...)
- service of concierge online that can advice some places to visit around the property
- Clients should be better oriented on the website, it is a loose of time to search for a special information
- Categories are not clear
- Offers pages must be more visible, for the customers to be attracted and gather the right information at the right time.
- We should find news on the website (events, promotions...)
- service of concierge online that can advice some places to visit around the property
- Clients should be better oriented on the website, it is a loose of time to search for a special information
- Categories are not clear
- Offers pages must be more visible, for the customers to be attracted and gather the right information at the right time.
mercredi 20 mars 2013
mercredi 13 mars 2013
mardi 26 février 2013
Reputation drives revenue
1) What is the relationship between QGI and revenue gains?
QGI is Quality Generation Index
2) What person/position, in the hotel, is responsible for analysis of pricing changes based on quality index changes?
QGI is Quality Generation Index
2) What person/position, in the hotel, is responsible for analysis of pricing changes based on quality index changes?
The Revenue manager (first Reservation Management) creates strategic pricing programs in order to optimize prices' offers for hotel customers : optimization of our sales.
3) What new measurement will be used to measure quality scores to revenue performance?
Quality Penetration Index (QPI): Global Revenue Index -
My hotel / Average Global Review Index -
Competitive Set: very important tool to control an hotel com
4) Is ORM the Revenue Maximization of the future?
Yes, the online optimization of Revenue Management represents Revenue Maximization of the future because tomorrow everything will be put online, especially in the hotel industry.
Lifestyle Content
Example of LifeStyle Content :
It is content that is useful, inspiring and relevant to you everyday. Stories about everything that surround you. Things you can do. Places you can visit. Extraordinary events and experiences. People to meet. People to be inspired by.
How can a hotel without a 'lifestyle vibe' develop an effective content strategy?
To seduce consumers you need to be relevant by offering something that people care about. If you’re selling rooms that means that once in a while your target actually do care about you, when they’re thinking about booking a room. As it happens that is not very often… Still you need to build your brand and get consumers excited so that the day they want to book they’ll think of you first. This leads to you spending tons of money on marketing, being sexy and attractive, and getting people to visit your site. And people do. For about 3 minutes. Then they’re gone. And you have to go back and spend another ton to get them to come back.
It is content that is useful, inspiring and relevant to you everyday. Stories about everything that surround you. Things you can do. Places you can visit. Extraordinary events and experiences. People to meet. People to be inspired by.
How can a hotel without a 'lifestyle vibe' develop an effective content strategy?
To seduce consumers you need to be relevant by offering something that people care about. If you’re selling rooms that means that once in a while your target actually do care about you, when they’re thinking about booking a room. As it happens that is not very often… Still you need to build your brand and get consumers excited so that the day they want to book they’ll think of you first. This leads to you spending tons of money on marketing, being sexy and attractive, and getting people to visit your site. And people do. For about 3 minutes. Then they’re gone. And you have to go back and spend another ton to get them to come back.
Four principles for the open world - Don Tapscott
1) What is Don’s term for the generation that has grown up “bathed in bits”?
Answer D: Net Generation
2) When Rob McEwen’s geologists were having difficulty identifying the presence and location of
the gold in his mines, what radical approach did he take?
Answer B: Released his data and held the Goldcorp Challenge
3) What does Don mean when he says we have a “burning platform” for change?
He says that the globalization and the global crisis are creating a "burning platform". "The cost of staying where you are is greater than moving to something different." You have to be innovative rather than keeping your old habits. A new economic and global environment is making the word open up to innovation and change.
4) According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?
Transparency is making available to all information or as Don states it ' the communication of information', whilst sharing, he refers to as giving up assets (intellectual property)
5) What happens to power structures as knowledge becomes increasingly distributed?
Answer B: Power becomes decentralized
6) According to Don, the internet did not give rise to an information age, but instead gave rise to:
Answer E: The Age of Networked Intelligence
7)Don uses an example from nature to demonstrate his four principles for openness. Which
example does he choose, and in what ways does it exhibit these principles?
To demonstrate his four principles for openess, Don is talking, first of all about the example of birds near Edimbourg that comes in "murmuration". That is one of the most spectacular things in nature.
Because, it is the aims of this action is to protect birds from predators, to be usefull, birds have to collaborate all together to can create a collective power, like in the human world. He also talk about leadership that was important to create a collective intelligence and a kinf of consciousness.
Answer D: Net Generation
2) When Rob McEwen’s geologists were having difficulty identifying the presence and location of
the gold in his mines, what radical approach did he take?
Answer B: Released his data and held the Goldcorp Challenge
3) What does Don mean when he says we have a “burning platform” for change?
He says that the globalization and the global crisis are creating a "burning platform". "The cost of staying where you are is greater than moving to something different." You have to be innovative rather than keeping your old habits. A new economic and global environment is making the word open up to innovation and change.
4) According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?
Transparency is making available to all information or as Don states it ' the communication of information', whilst sharing, he refers to as giving up assets (intellectual property)
5) What happens to power structures as knowledge becomes increasingly distributed?
Answer B: Power becomes decentralized
6) According to Don, the internet did not give rise to an information age, but instead gave rise to:
Answer E: The Age of Networked Intelligence
7)Don uses an example from nature to demonstrate his four principles for openness. Which
example does he choose, and in what ways does it exhibit these principles?
To demonstrate his four principles for openess, Don is talking, first of all about the example of birds near Edimbourg that comes in "murmuration". That is one of the most spectacular things in nature.
Because, it is the aims of this action is to protect birds from predators, to be usefull, birds have to collaborate all together to can create a collective power, like in the human world. He also talk about leadership that was important to create a collective intelligence and a kinf of consciousness.
lundi 25 février 2013
Mobile Experience
Mobile Experience
1) What is ASAT?
ASAT means "Any Screen Any Time": . Thanks to various mobile devices (tablet, Ebook, mobile Apps on smartphones...), you can get the information you were looking for whenever you want, in any place.
2) What is meant by mobile enhanced experience?
Today you can use your mobile for several reasons. The mobile experience has been enhanced because of the multiple uses related to it.
Indeed, you can use your mobile in so many places (in a queue, while waiting, at work, while travelling, in a public transportation etc...).
It has become more than a source of information: you can buy or book online, check a definition, compare prices, share comments with other users...).
3) How could a hotel provide a mobile enhanced experience?
A hotel can create an Application for smartphone so that the user is able to check availability, book online after checking events, weather, comments and seeing nice pictures of the hotel and the surroundings.
Then the customer can buy online with his or her credit card, check-in online when he or she arrives.
Finally he or she can check the number of loyalty points when he or she comes back home.
ASAT means "Any Screen Any Time": . Thanks to various mobile devices (tablet, Ebook, mobile Apps on smartphones...), you can get the information you were looking for whenever you want, in any place.
2) What is meant by mobile enhanced experience?
Today you can use your mobile for several reasons. The mobile experience has been enhanced because of the multiple uses related to it.
Indeed, you can use your mobile in so many places (in a queue, while waiting, at work, while travelling, in a public transportation etc...).
It has become more than a source of information: you can buy or book online, check a definition, compare prices, share comments with other users...).
3) How could a hotel provide a mobile enhanced experience?
A hotel can create an Application for smartphone so that the user is able to check availability, book online after checking events, weather, comments and seeing nice pictures of the hotel and the surroundings.
Then the customer can buy online with his or her credit card, check-in online when he or she arrives.
Finally he or she can check the number of loyalty points when he or she comes back home.
mardi 19 février 2013
mercredi 13 février 2013
dimanche 13 janvier 2013
Weekly article n°5
Digital check-in enhances guest satisfaction
As new technologies emerge and evolve within the hotel industry, hoteliers continue to analyze which tools will effectively increase guest satisfaction.
- IHG is deploying digital check-in kiosks at their Crowne Plaza hotels.
- There are some technological and operational challenges associated with online guestroom selection.
- “Less than 3% of our customers select their suite online and then actually get the room,” said Robert Rauch of R.A. Rauch & Associates.
Some brands have identified the ability to give guests choices during the check-in process as one way to do that, but there is some question as to whether or not the implementation of these tools actually is more efficient for the guest.
source: http://www.hotelnewsnow.com
Weekly Article n°4
Google Places Goes SoLoMo
source: http://www.scoop.it/t/1-google-plus-friend-adder
What's the issue
What does it mean for hoteliers ?
Superficially, Google has given its local content quite a makeover. Large prominent pictures, tabs for posts, photos, videos and resemble a facebook or foursquare profile. In conclusion it is more interactive and eye catching than the single page places listing.
The fundamental changes include the addition of dynamic content and the increased ability for businesses to interact with users.
Google+ users can filter local results to be more relevant based on reviews, recommendations, and +1s from friends and family.
mercredi 9 janvier 2013
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