Best Practices

Best Practices for those websites: Jumeirah luxury residences / marriott executives appartements/ Sanderson

- Strong layout (structure --> key)
- They propose the best service/ property for the good customer. They target a lot their market, amenities is choosen by the client
- You can have your own account
- Several languages for the website
- A lot of information about what is all around the property
- Easy access to book
- A lot of pictures, designed than text

In class exercice 27th march 2013 - Cheval Résidences

Cheval Residence website is well designed, attractive, with nice quality of pictures, and colors. To help them highlight their property, and promote their services and amenities. They should improve the way of booking on their website.

- We should find news on the website (events, promotions...)
- service of concierge online that can advice some places to visit around the property
- Clients should be better oriented on the website, it is a loose of time to search for a special information
- Categories are not clear
- Offers pages must be more visible, for the customers to be attracted and gather the right information at the right time.

MyExhibit

2 Sess 5 Class Exercise

Reputation drives revenue

1) What is the relationship between QGI and revenue gains?
QGI is Quality Generation Index

2) What person/position, in the hotel, is responsible for analysis of pricing changes based on quality index changes?

The Revenue manager (first Reservation Management) creates strategic pricing programs in order to optimize prices' offers for hotel customers : optimization of our sales.

3) What new measurement will be used to measure  quality scores to revenue performance?

Quality Penetration Index (QPI): Global Revenue Index -

 My hotel / Average Global Review Index - 

Competitive Set: very important tool to control an hotel com

4) Is ORM the Revenue Maximization of the future?

Yes, the online optimization of Revenue Management represents Revenue Maximization of the future because tomorrow everything will be put online, especially in the hotel industry.

Lifestyle Content

Example of LifeStyle Content :

It is content that is useful, inspiring and relevant to you everyday. Stories about everything that surround you. Things you can do. Places you can visit. Extraordinary events and experiences. People to meet. People to be inspired by.

How can a hotel without a 'lifestyle vibe' develop an effective content strategy?

To seduce consumers you need to be relevant by offering something that people care about. If you’re selling rooms that means that once in a while your target actually do care about you, when they’re thinking about booking a room. As it happens that is not very often… Still you need to build your brand and get consumers excited so that the day they want to book they’ll think of you first. This leads to you spending tons of money on marketing, being sexy and attractive, and getting people to visit your site. And people do. For about 3 minutes. Then they’re gone. And you have to go back and spend another ton to get them to come back.