Digital IQ is the fact that companies have the knowledge and competence to use specific digital tools in a way to develop their innovative and strategic programs. For example : the use of twitter, facebook, to stay in touch with their clients, and contribute to the client's loyalty.
What are the components of Digital IQ?
The components of Digital IQ are :
websites (customer service, loyalty prices, interactive services...),
social media (keeping the clients in touch of their companies news via newsletters, or emailing, promote special informations..) and
digital marketing (blogs, special websites that can promote their image : trip advisor for example...)
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