Four principles for the open world - Don Tapscott

1) What is Don’s term for the generation that has grown up “bathed in bits”?

Answer D: Net Generation 

2) When Rob McEwen’s geologists were having difficulty identifying the presence and location of
the gold in his mines, what radical approach did he take?

Answer  B: Released his data and held the Goldcorp Challenge

3) What does Don mean when he says we have a “burning platform” for change?
He says that the globalization and the global crisis are creating a "burning platform". "The cost of staying where you are is greater than moving to something different." You have to be innovative rather than keeping your old habits. A new economic and global environment is making the word open up to innovation and change. 

4) According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?

Transparency is making available to all information or as Don states it ' the communication of information', whilst sharing, he refers to as giving up assets (intellectual property)

5) What happens to power structures as knowledge becomes increasingly distributed?

Answer  B: Power becomes decentralized 

6) According to Don, the internet did not give rise to an information age, but instead gave rise to:

Answer E: The Age of Networked Intelligence

7)Don uses an example from nature to demonstrate his four principles for openness. Which
example does he choose, and in what ways does it exhibit these principles?

To demonstrate his four principles for openess, Don is talking, first of all about the example of birds near Edimbourg that comes in "murmuration". That is one of the most spectacular things in nature. 
Because, it is the aims of this action is to protect birds from predators, to be usefull, birds have to collaborate all together to can create a collective power, like in the human world. He also talk about leadership that was important to create a collective intelligence and a kinf of consciousness. 

Phrase it !

Mobile Experience

Mobile Experience

1) What is ASAT?

ASAT means "Any Screen Any Time": . Thanks to various mobile devices (tablet, Ebook, mobile Apps on smartphones...), you can get the information you were looking for whenever you want, in any place.

2) What is meant by mobile enhanced experience?

Today you can use your mobile for several reasons. The mobile experience has been enhanced because of the multiple uses related to it. 
Indeed, you can use your mobile in so many places (in a queue, while waiting, at work, while travelling, in a public transportation etc...).
It has become more than a source of information: you can buy or book online, check a definition, compare prices, share comments with other users...).


3) How could a hotel provide a mobile enhanced experience?

A hotel can create an Application for smartphone so that the user is able to check availability, book online after checking events, weather, comments and seeing nice pictures of the hotel and the surroundings. 
Then the customer can buy online with his or her credit card, check-in online when he or she arrives.
Finally he or she can check the number of loyalty points when he or she comes back home.

Online Reputation Hotel Five Hotel Paris

Online reputation from Maëva Dupont

Comparing famous hotel groups' DIGITAL IQ

Weekly article n°5

Digital check-in enhances guest satisfaction

As new technologies emerge and evolve within the hotel industry, hoteliers continue to analyze which tools will effectively increase guest satisfaction.

• IHG is deploying digital check-in kiosks at their Crowne Plaza hotels.
• There are some technological and operational challenges associated with online guestroom selection.
• “Less than 3% of our customers select their suite online and then actually get the room,” said Robert Rauch of R.A. Rauch & Associates.

Some brands have identified the ability to give guests choices during the check-in process as one way to do that, but there is some question as to whether or not the implementation of these tools actually is more efficient for the guest.

source: http://www.hotelnewsnow.com

Weekly Article n°4

Google Places Goes SoLoMo

source: http://www.scoop.it/t/1-google-plus-friend-adder

What's the issue

Responding to a revolution in online behavior, Google has released the latest convergence of social local, and mobile content: Google+ local.Google's desire is to serve not only as a utility for users to find information, but a platform on which businesses and individuals can interact. 

What does it mean for hoteliers ?

Superficially, Google has given its local content quite a makeover. Large prominent pictures, tabs for posts, photos, videos and resemble a facebook or foursquare profile. In conclusion it is more interactive and eye catching than the single page places listing. 

The fundamental changes include the addition of dynamic content and the increased ability for businesses to interact with users.

Google+ users can filter local results to be more relevant based on reviews, recommendations, and +1s from friends and family.