Weekly article n°5

Digital check-in enhances guest satisfaction

As new technologies emerge and evolve within the hotel industry, hoteliers continue to analyze which tools will effectively increase guest satisfaction.

• IHG is deploying digital check-in kiosks at their Crowne Plaza hotels.
• There are some technological and operational challenges associated with online guestroom selection.
• “Less than 3% of our customers select their suite online and then actually get the room,” said Robert Rauch of R.A. Rauch & Associates.

Some brands have identified the ability to give guests choices during the check-in process as one way to do that, but there is some question as to whether or not the implementation of these tools actually is more efficient for the guest.

source: http://www.hotelnewsnow.com